Ideas. People. Technology. A brighter tomorrow.

Where Creativity
Meets Technology
for Global Growth.

EddyNew London brings together Marketing, AI, Consultancy and Global opportunities to create a more connected, creative and prosperous tomorrow.

Explore What We Do

Who we are

One studio.
Four connected disciplines.

EddyNew London is a technology and creative studio based in London, working with founders, brands and institutions who want to move faster without losing their voice.

We sit where engineering meets storytelling. The same team that trains a model will write the script that explains it, and the same strategist who maps your market will sit in the sprint review. That is the whole point: fewer handovers, less translation loss, work that actually ships.

From a first prototype to a platform serving several markets, we stay close to the problem until it is genuinely solved.

Start a conversation

Built to last

Clean architecture, documented decisions and code your next engineer can read.

Honest timelines

We scope what is real, say what is hard, and tell you early when something slips.

Measured, not guessed

Every release ships with the instrumentation to prove whether it worked.

One team, end to end

Strategy, design, engineering and media in a single room — no agency relay race.

What we do

Services that carry an idea all the way to market.

Six practices that combine into one delivery team. Take one, or take the whole path from first sketch to a product your customers rely on.

AI & Machine Learning

Retrieval systems, agents and model integrations that answer real questions on your own data — evaluated before they ever reach a customer.

LLM · RAG · Agents · Evaluation

Cloud & Platform

Infrastructure that scales quietly. Containers, CI/CD, observability and cost control designed so your team can deploy on a Friday.

AWS · Kubernetes · CI/CD · IaC

Data Engineering

Pipelines, warehouses and dashboards that turn scattered records into a number your board can act on this quarter.

ETL · Warehouse · BI · Streaming

Product & Web

Fast, accessible interfaces built on modern frameworks — from a landing page that converts to a platform your operations team lives in.

React · Next.js · Design systems

Marketing & Content

Brand positioning, campaigns and content that explain technical work to people who do not read documentation — across film, social and editorial.

Strategy · Content · Performance

Global Trade & Market Entry

Product sourcing, wholesale and cross-border trade, with market entry and partner development for companies expanding into the UK and beyond.

Sourcing · Wholesale · Market entry

Our stack

The technology we actually run in production.

No badge wall. These are the tools we ship with every week, and the bar shows how deep we go in each — our own capability rating, not an industry benchmark.

AI & LLM systems95

Cloud & DevOps90

Web & product engineering92

Data & analytics88

Content production85

Security firstLeast-privilege access, secret management and dependency scanning from day one.

Performance budgetsCore Web Vitals tracked in CI, so a slow release never reaches production.

Built for many marketsLocalisation, currency and data-residency handled in the architecture, not bolted on.

You own the codeYour repositories, your cloud accounts, full handover documentation. No lock-in.

How we work

Four steps, no mystery.

The same rhythm on a two-week prototype and a two-year platform. You always know what happens next and what it costs.

Discover

A week of listening. We map the problem, the constraints and the people affected, then write it down in language everyone shares.

Design

Architecture, interface and content designed together. You see something clickable before a line of production code is written.

Build

Two-week increments, always deployable. A working environment you can open, click and comment on from the first sprint.

Scale

Launch, measure, harden. Then handover with documentation, training and a support window that matches your team's confidence.

4Connected practicesMarketing, AI, Consultancy and Global

3Network regionsEurope, the Gulf and West Africa

9Network citiesPartners and buyers from London to Lagos

1Working day replyFirst reply to every new enquiry

Get in touch

Tell us what you are building. We will tell you how we would do it.

Every enquiry is read by a person, not a queue. Send a paragraph or a full brief — you will hear back within one working day.

Emailhello@eddynew.co.uk

Registered office71–75 Shelton Street
Covent Garden, London WC2H 9JQ, United Kingdom

HoursMonday to Friday, 09:00–18:00 UK time
We reply to every enquiry within one working day

Ready when you are.

Book a 30-minute call. No pitch deck, no sales team — just the engineers and strategists who would do the work.

Book a call

Marketing

Digital marketing practice

Build the brand. Reach the right audience.

We develop digital marketing strategies that connect brand positioning, content, performance and commercial objectives.

Talk to this team

Campaign film production

The work

What the work looks like.

The kind of campaign, content and event work this practice takes on.

Campaign film

A founder being interviewed under soft studio lighting — Founder interview

An editing suite mid-session on a product explainer — Product explainer

A conference stage viewed from the back of the auditorium — Event coverage

Visibility is not the point.

Our work goes beyond visibility. We help businesses define how they should communicate, where they should compete and how digital channels can support customer acquisition, market entry and long-term brand growth.

Digital marketing works best when it is connected to strategy.

That is why our marketing capability can operate independently or as part of a wider market-entry, technology, consultancy or international growth programme.

What we do

Where we go deep.

Digital marketing strategy

We develop channel and campaign strategies aligned with business objectives, target audiences and market priorities.

Brand positioning

We help businesses establish a clear market position, value proposition and communication framework.

Content strategy and production

Content systems across copy, visual communication, campaigns, video and digital formats, built for each stage of the customer journey.

Performance marketing

We plan and optimise paid digital campaigns with a focus on reach, acquisition, conversion and measurable business outcomes.

Also in scope

The rest of the practice.

01Social media strategy and management across relevant platforms
02Campaign development, from product launches to integrated programmes
03Influencer and partnership marketing with relevant creators and communities
04Market entry marketing for the UK and new international markets
05Analytics and optimisation driven by performance data

9Services offered

4Core capabilities

6Weeks — typical build time

Ready to reach the right audience?

Tell us the product and the market you need to reach. We will come back with a plan.

Start a marketing project

AI and technology practice

Practical AI, built around real needs.

We help organisations turn artificial intelligence, automation and software into practical tools that improve operations, decision-making and customer experience.

Talk to this team

From idea to implementation

Discover, design, develop, integrate, improve.

01Discover — assess processes, data and business needs
02Design — define the solution and what it must measurably improve
03Develop — build the system around the way the work is actually done
04Integrate — connect it to existing workflows and tools
05Improve — measure, refine and extend once it is live

We start with the problem, not the technology.

Our approach starts with the business problem rather than the technology. We identify where AI can create measurable value, design the right solution and support its development and integration into existing workflows.

Our focus is not AI for the sake of AI. We build technology around clear commercial and operational objectives, with solutions designed to become part of the way organisations actually work.

Alongside delivery we work on AI strategy and readiness, data and decision support, and the use of AI in research and product development — including intelligent decision-support systems, data-driven applications and automation.

A decision-support dashboard on a desktop monitor — A decision-support dashboard

What we do

Where we go deep.

AI agents and assistants

AI-powered assistants and agents designed around specific organisational knowledge, workflows and operational requirements.

RAG and knowledge systems

Retrieval-augmented generation that lets organisations use their own documents, knowledge bases and structured information properly.

Workflow automation

We automate repetitive processes and connect digital tools to reduce manual work, improve consistency and increase operational efficiency.

Custom software development

Digital products, internal tools, web applications and software solutions designed around business requirements.

4Core capabilities

5Stage delivery process

12Weeks — typical production timeline

Have a process worth automating?

Bring us one problem your team runs into every week. We will show you where AI actually fits.

Scope an AI project

Consultancy

Consultancy practice

Strategy that moves from planning to execution.

We work with businesses, technology companies, research organisations and public-sector partners on growth, innovation and transformation.

Talk to this team

How we engage

Three ways to put us to work.

Diagnostic

Two weeks

One question, answered properly. Interviews, evidence and a recommendation you can take to a board.

Talk about this

Programme

Three to six months

We own a workstream end to end — strategy, design and delivery, reporting alongside your own leads.

Talk about this

Embedded

Ongoing

An embedded strategic lead inside your team, on your calendar, accountable for the same numbers you are.

Talk about this

A consultant mid-conversation in a meeting room — Consultancy, London

We would rather stop a project early than let it run because it is already on the roadmap. Every recommendation we make arrives with an owner, a cost and a date.
How this practice works

Strategy and implementation, not one without the other.

Our consultancy combines strategic thinking with practical implementation. We support organisations in developing new opportunities, structuring innovation initiatives, accessing international programmes and partnerships, and translating ideas into actionable projects.

We combine strategy, innovation, funding intelligence, partnerships and commercial thinking rather than treating them as separate disciplines.

The objective is simple: turn opportunities into structured, executable and scalable initiatives.

What we do

Where we work with you.

01Business and growth strategy — priorities, opportunities and practical expansion plans
02Innovation and R&D strategy — roadmaps and technology-driven opportunities
03International and EU programmes, funding opportunities and consortium development
04Project development — early concepts turned into structured, fundable workstreams
05Commercialisation, digital transformation and green innovation

5Service areas

3Engagement models

2Weeks — typical diagnostic

Have an opportunity worth structuring?

Tell us the decision or the opportunity in front of you. We will come back with a structure.

Book a diagnostic

Global

Global practice

From innovative products to international markets.

We connect innovative products, technologies and businesses with commercial opportunities in the UK and international markets.

Talk to this team

Markets and partner network

Three regions, one partner network.

Europe

Buyers, distributors and cross-border trade routes across the European market.

London · Amsterdam · Warsaw

The Gulf

Import channels, institutional buyers and the relationships that open doors.

Dubai · Riyadh · Doha

West Africa

Distribution partners, retail networks and fast-growing consumer demand.

Lagos · Accra · Abidjan

From innovation to international sales.

Our work combines product sourcing, wholesale trade, market access and business development. We identify promising products and technologies — particularly those emerging from R&D, innovation and technology-driven businesses — and build routes to market through buyers, distributors, commercial partners and international networks.

From assessing market potential and preparing products for entry to identifying distribution channels and developing cross-border commercial relationships, we support the journey from innovation to international sales.

We do not treat international expansion as a simple introduction exercise. We evaluate the product, understand the market, identify the right commercial route and build relationships designed to turn innovation into sustainable international business.

Our approach

Five steps from product to market.

01Source — identify products and technologies with international potential
02Validate — market size, competition, pricing, regulation and commercial potential
03Position — prepare the product and the proposition for the target market
04Connect — distributors, retailers, importers and institutional buyers
05Trade and scale — wholesale, cross-border sales and sustainable growth

What we do

Where we go deep.

Sourcing, wholesale and trade

We identify market-ready products with international potential and facilitate their sourcing, wholesale and cross-border sale across the UK and international markets.

UK market entry

Market intelligence, positioning, buyer identification, partner development and commercial introductions for companies entering the UK.

R&D to market

We turn R&D outputs and new technologies into commercial propositions, connecting technical development with market needs and international sales.

International partnerships

Commercial and strategic connections between businesses, technology providers, research organisations and market partners across countries.

4Core capabilities

5Steps to market

3Network regions

Have a product ready for a new market?

Tell us the product and where you want it to sell. We will tell you what the route really takes.

Explore an opportunity

Legal

Privacy, terms and cookies.

Privacy, cookies, terms of use, refunds and delivery — written to describe how this website and our engagements actually work. Last updated 9 September 2026.

Privacy notice

What we do with your details.

Who we are. EddyNew London is a trading name of EDDY NEW LTD, a company registered in England and Wales, company number 17440338, registered office 71–75 Shelton Street, Covent Garden, London WC2H 9JQ. For anything on this page, write to hello@eddynew.co.uk.

What the contact form does. It does not send anything to this website. When you press send, it opens your own email application with the details you typed so that you can send them as an ordinary email. Nothing you type is stored here, and nothing is transmitted until you send that email yourself.

What we hold. Whatever you choose to email us: your name, email address, company and the message itself. We use it to answer your enquiry and, if we go on to work together, to run that piece of work. Our lawful bases are legitimate interests, for replying to an enquiry you started, and performance of a contract once there is one.

How long. Enquiries that do not lead to work are deleted within twelve months. Records connected to work we have done are kept as long as tax and contract law requires.

Server logs. This site runs on a server in Germany. Like any web server it keeps short access logs, which include the visiting IP address, for security and fault finding.

Other services this page uses. Typefaces are loaded from Google Fonts, and the introduction film is embedded from YouTube in its privacy-enhanced mode. Both receive your IP address because your browser fetches from them. We use no analytics, no advertising tags and no tracking pixels.

We do not sell or share your details with anyone for their own purposes.

Your rights. You can ask for a copy of what we hold, ask us to correct or delete it, or object to how we use it. Write to the address above. If you are not satisfied you can complain to the Information Commissioner’s Office at ico.org.uk.

This site sets no cookies.

We checked, and a normal visit stores nothing on your machine: no cookies, no local storage, no analytics identifiers. That is why you are not being asked to accept anything.

The film is embedded through youtube-nocookie.com, so YouTube sets nothing while it merely sits on the page. If you play it, YouTube may then store data on your device under its own policy.

If you open the site’s own content editor, it keeps your draft in your browser’s local storage on your own machine. That never leaves your browser and is not visible to us.

Using this website.

The material here is general information about what we do. It is not advice, and it is not an offer capable of acceptance. Anything we agree to do for you will be set out in its own written agreement.

We take care to keep the site accurate and available, but we do not warrant that it will be free of errors or uninterrupted.

This site is operated by EDDY NEW LTD, registered in England and Wales under company number 17440338, registered office 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. The text, images, marks and design on it belong to that company unless stated otherwise. You may read and print pages for your own use; please ask before republishing them.

Where we link to other websites we do not control them and are not responsible for their content.

Nothing here limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited. These terms and any dispute about them are governed by the law of England and Wales.

Refunds and cancellations

Stopping work, and getting money back.

Who you are contracting with. Services are supplied by EDDY NEW LTD, a company registered in England and Wales, company number 17440338, registered office 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom, trading as EddyNew London. Any agreement for work is between you and that company. Write to hello@eddynew.co.uk.

How we charge. Nothing is sold on this website and there is no checkout. Every engagement is scoped in a written statement of work that sets out what we will do, what it costs and when it is due, and we invoice against that. Nothing is charged before that document is agreed.

Cancelling before work starts. You can cancel at any time before the agreed start date. Anything you have already paid is refunded in full.

Cancelling once work has started. You can stop the work at any time by telling us in writing. You are charged for the work done up to that date and for third-party costs we have already committed on your behalf. Anything you have paid above that is refunded.

Ongoing engagements. Either side can end a retained or embedded engagement with 30 days’ written notice. Fees are charged to the end of that notice period and no further.

Third-party costs. Advertising spend, licences, subscriptions, cloud usage and travel that we have already committed for you cannot be refunded, because we cannot recover them either. We tell you before committing to any of these.

If the work is not what we agreed. If a deliverable does not do what the statement of work says it will, tell us and we will correct it at our own cost. If we cannot put it right, we refund the fee for that deliverable.

How to ask. Email hello@eddynew.co.uk with the invoice number and what you would like to cancel or have refunded. We reply within five working days. Agreed refunds are paid back to the original payment method within 14 days of the amount being settled.

Delivery of services

When the work starts and lands.

Who supplies the service. All work is supplied by EDDY NEW LTD (company number 17440338), registered office 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom.

What is delivered. Professional services only. Nothing is shipped: everything arrives digitally or in meetings. Deliverables are documents, plans, designs, campaigns, media files, code repositories and running systems, depending on the engagement.

When work begins. As soon as the statement of work is agreed and the first invoice is settled, unless we have agreed a different start in writing.

How long it takes. Timings are set per engagement and written into the statement of work. As a guide, and as published on the practice pages: a consultancy diagnostic runs two weeks, a marketing build about six weeks, and a software system reaches production in about twelve weeks. Larger programmes run three to six months.

How it is delivered. We work in two-week increments and show progress at the end of each one. Code and cloud accounts are yours throughout, with full handover documentation at the end.

If a date moves. We tell you as soon as we know, with the reason and a revised date. Ongoing engagements are invoiced monthly.

Where CreativityMeets Technologyfor Global Growth.

One studio.Four connected disciplines.

Built to last

Honest timelines

Measured, not guessed

One team, end to end

Services that carry an idea all the way to market.

AI & Machine Learning

Cloud & Platform

Data Engineering

Product & Web

Marketing & Content

Global Trade & Market Entry

The technology we actually run in production.

Four steps, no mystery.

Discover

Design

Build

Scale

Tell us what you are building. We will tell you how we would do it.

Ready when you are.

Where Creativity
Meets Technology
for Global Growth.

One studio.
Four connected disciplines.